Natalie's Customers Are Usually Interested in Features That Help Their

question 67

Multiple Choice

Natalie's customers are usually interested in features that help their companies appear more "high-tech" while at the same time reducing costs. With respect to the purchase decision process, these prospects are driven primarily by:

• A) Physical buying motives
• B) Rational buying motives
• C) Emotional buying motives
• D) Irrational buying motives
• E) A combination of rational and emotional

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Definitions:

Factor Analysis

A statistical technique that determines hidden variables or factors responsible for the correlation pattern among a group of observed variables.

Trait

A stable characteristic or quality that describes a person's typical thoughts, feelings, and behaviors.

Social-cognitive

Pertains to the branch of psychology that examines the influence of social contexts and cognitive processes on individuals' behaviors and perceptions.

Psychodynamic

Pertaining to a psychological perspective that emphasizes unconscious psychological processes and childhood experiences in shaping behavior and personality.