With Respect to the Purchase Decision Process, Prospect's Are Most

question 59

Multiple Choice

With respect to the purchase decision process, prospect's are most interested in:

• A) Features that produce benefits addressing their buying motives
• B) All features and benefits of a particular product
• C) Only the features and benefits they are familiar with
• D) Only the features and benefits others have talked about
• E) All of the above

---

Definitions:

Income-Sharing Ratio

The proportion in which partners in a business agree to distribute the net income or loss.

Salary Allowance

A fixed amount or benefit often added to an employee's salary, such as for travel or housing.

Capital Balance

The amount of money that shareholders have contributed to a company plus retained earnings or minus accumulated losses.

Net Income

What a business financially gains in the end, after subtracting expenses and taxes from its initial revenue.