What Should the Salesperson Do Once He/she Has Answered All

question 52

Multiple Choice

What should the salesperson do once he/she has answered all the buyer's questions and has resolved resistance issues that have come up during the presentation?

• A) Ask the buyer to make a purchase
• B) Summarize the pertinent buying signals
• C) Check to make sure all needs have been addressed
• D) Attempt to get another appointment with the buyer
• E) None of the above

---

Definitions:

Total Utility

The total satisfaction received from consuming a particular quantity of goods or services.

Star Wars

A popular science fiction franchise created by George Lucas, comprised of movies, books, comics, and more.

Consumer Surplus

The variance between what consumers are prepared and capable of spending for a product or service compared to the actual amount they end up paying.

Marginal Utility

The additional satisfaction or utility gained by consuming one more unit of a good or service.