In Markets Where It's Hard to Differentiate the Core Products

question 5

Short Answer

In markets where it's hard to differentiate the core products, more and more companies are turning to _________________as a strategy to acquire and maintain customers.

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Definitions:

Smart Board

An interactive whiteboard that integrates touch detection for user input (e.g., scrolling, zooming) with multimedia resources and internet access.

Contingency Theory

The view that learning occurs when stimuli provide information about the likelihood of the occurrence of other stimuli.

Unconditioned Stimulus (UCS)

In classical conditioning, a stimulus that naturally and automatically triggers a response without any prior learning.

Robert Rescorla

An American psychologist known for his work on the involvement of cognitive processes in classical conditioning, especially the contingency theory of learning.