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Adrian is preparing a presentation for his boss on a new marketing strategy he has been asked to assess. During the weekend, his notebook computer breaks down but he has no time to buy a new one. He calls up a friend, Bill, and asks him to go to Computerworld and buy him a new notebook under his name. Bill purchases the notebook Adrian wants and tells the salesman at Computerworld to send the bill to Adrian. After a month, Adrian still has not paid the bill. Who can Computerworld sue for the outstanding amount?
Cues in Retrieval
Stimuli or signals that help bring a memory or piece of information to mind, facilitating the process of recalling information.
Cue-dependent Forgetting
The failure to recall information without memory cues, suggesting that the information is not lost but cannot be retrieved.
Proactive Interference
Forgetting that occurs when previously stored material interferes with the ability to remember similar, more recently learned material.
Decay
The gradual reduction or loss of information from memory over time when it is not used or rehearsed.
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