Examlex
Which of the following is not a rule for developing truthful communications?
Actual Customers
Individuals who have made a purchase from a business, distinguishing them from potential customers who have not yet made a purchase.
Compensatory Consumers
Consumers who make purchasing decisions by weighing the strengths and weaknesses of different options.
Maslow's Hierarchy
A psychological theory proposed by Abraham Maslow, outlining a five-tier model of human needs, from basic (physiological) to higher needs (self-actualization).
Safety
The condition of being protected from or unlikely to cause danger, risk, or injury.
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