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One of the "direct benefits" attributed to advertising is what?
Equipment-based Services
Services that primarily rely on machinery and equipment to deliver value to customers, such as laundry or car rental services.
Intangibility
A characteristic of services that implies they cannot be seen, touched, or made tangible in the same manner as physical products.
Inseparability
A characteristic of services indicating that they are often produced and consumed simultaneously and cannot be separated from their provider.
Nonprofit Organizations
Entities that operate for purposes other than making a profit, focusing on social, charitable, cultural, or educational objectives.
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