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Suzy Killmister posits a typology for understanding how group membership matters. Which of the models is concerned with goods that gain their meaning through being shared by the social group?
Cognition
Gaining insights and knowledge through the process of thinking, feeling through experiences, and sensory experiences.
Engineering
The application of scientific, mathematical, and practical knowledge to invent, design, build, maintain, and improve structures, machines, devices, systems, and processes.
Information Searches
The process of seeking out information and data to make informed decisions or solve problems.
Buying Decision Behaviour
The process consumers go through in recognizing a need, searching for information, evaluating alternatives, making a purchase, and post-purchase evaluation.
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