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If You Code for the Number of "Shares" That Resulted

question 23

Multiple Choice

If you code for the number of "shares" that resulted from Facebook posts about climate change during a given time period, what unit of analysis are you using?


Definitions:

Halo Effect

The rating of an individual on one trait or characteristic tends to colour ratings on other traits or characteristics.

Stereotype

A fixed, oversimplified, and often inaccurate assumption or generalization about a particular group of people or thing.

Recency Effect

The tendency to remember and give greater importance to the most recent information or experiences when making decisions or judgments.

Dispositional Factors

Internal attributes, traits, or personality characteristics that influence an individual's behavior and attitudes.

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