Focus Group and Interview Studies Differ from Conversation Analysis Studies

question 11

Multiple Choice

Focus group and interview studies differ from conversation analysis studies in that most focus group and interview studies:

• A) Do not need to get informed consent
• B) Do not require a detailed or rigorous transcription of the audio/video tapes
• C) Require a more detailed coding of para-verbal cues
• D) Require a less detailed audit trail to be recorded

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Definitions:

Individualized Information

Tailored or personalized data presented to individuals based on their preferences, behavior, demographics, or other distinguishing factors.

Communication Capabilities

Describes the potential for a business or device to effectively transmit and receive information or data.

Marketer-To-Consumer

This term refers to marketing activities directed from businesses or marketers directly to the end consumers, bypassing any intermediaries.

Consumer-To-Marketer

A communication flow direction where consumers provide feedback or information directly to companies or marketers.