Examlex
__________ is the stage of behavioral change where an individual realizes that she needs to lose weight to reduce her chances of developing diabetes, but she is not yet ready to start a diet.
Skimming Pricing
A pricing strategy involving setting high prices initially and then gradually lowering them over time.
High Initial Price
A pricing strategy where a new product is introduced to the market at a high price point to recuperate development costs and target early adopters.
3M
3M is a multinational conglomerate corporation known for its research and development of thousands of products, including adhesives, abrasives, laminates, passive fire protection, and personal protective equipment.
Primary Demand
The demand for a product category as a whole, rather than for a specific brand within that category.
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