Before Beginning Work on a Local Campaign That Encourages People

question 17

Multiple Choice

Before beginning work on a local campaign that encourages people to use seatbelts, you consider what wearing seatbelts "costs" people, such as potentially wrinkling their clothing, taking an extra step before driving, and so on. Then you consider what seatbelts provide that people may consider important and rewarding. You are adopting which of the following approaches?

• A) The principle of least interest
• B) Social exchange theory
• C) Social marketing
• D) None of the above

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Definitions:

Average Cost

The total cost of production divided by the quantity of output produced, also known as the cost per unit.

Marginal Cost

The escalation in aggregate cost that comes from generating one more unit of a product or service.

Fixed Cost

Costs that do not change with the amount of goods or services produced by a business.

Variable Cost

Costs that vary directly with the level of production or volume of output.