When Peer Pressure May Be Involved, Campaign Designers Are Encouraged

question 18

Multiple Choice

When peer pressure may be involved, campaign designers are encouraged to do all of the following EXCEPT:

• A) Target social networks
• B) Avoid relying solely on norming messages
• C) Emphasize injunctive norms rather than descriptive norms
• D) Correct misperceptions

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Definitions:

Demand Characteristics

refer to the cues or features in an experiment that might signal to participants how they are expected to behave, potentially influencing the outcomes of the study.

Experimental Group

a group of participants in an experiment who are exposed to the variable under investigation, to assess the effect of the treatment.

Variability of Data Set

The degree to which the numbers in a data set differ from each other or from the mean of the set.

Differ From

To be not alike or distinct in nature, quality, or form when compared with another item or aspect.