Explain the Extended Parallel Process Model (EPPM) and the Conditions

question 19

Essay

Explain the extended parallel process model (EPPM) and the conditions in which fear appeals are most likely to be effective.

Explain the concept of organizational citizenship behaviours and their value to the organization.

Comprehend the relationship between job satisfaction, job performance, and organizational commitment.

Understand the role and effects of cognitive dissonance in professional settings.

Recognize the importance of self-monitoring in professional development and workplace adaptability.

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Definitions:

Satisfy A Need

Fulfilling a requirement or desire, often through the provision of products or services that address a specific deficiency or aspiration.

Motivation

The energizing force that stimulates behavior to satisfy a need.

Sociocultural Influences

The social and cultural factors that affect individual behavior, preferences, and attitudes, including family, religion, education, and media.

Consumer Purchase Decision Process

The stages a buyer goes through when deciding to purchase a product, typically including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.