Before Beginning Work on a Local Campaign That Encourages People

question 17

Multiple Choice

Before beginning work on a local campaign that encourages people to use seatbelts, you consider what wearing seatbelts "costs" people, such as potentially wrinkling their clothing, taking an extra step before driving, and so on. Then you consider what seatbelts provide that people may consider important and rewarding. You are adopting which of the following approaches?

• A) The principle of least interest
• B) Social exchange theory
• C) Social marketing
• D) None of the above

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Definitions:

Mediation

Mediation is an alternative dispute resolution process involving a neutral third party who helps conflicting parties find a mutually acceptable solution.

Lawsuit

A legal action or proceeding between two parties before a court.

Mediation Programs

Structured processes where a neutral third party assists disputing parties in reaching a mutually acceptable agreement.

Arbitrator's Decision

A legally binding resolution made by an arbitrator, who is a neutral third party, in a dispute between parties outside of court.