When Conducting an Efficacy Study, Which of the Following Should

question 20

Multiple Choice

When conducting an efficacy study, which of the following should you do?

• A) Invite people to view campaign message online and then complete a questionnaire about the campaign
• B) Survey people before and after they have been exposed to the campaign
• C) Exposing people to campaign materials in a controlled environment and evaluate their immediate response
• D) Measure the number of people expose to the campaign message

---

Definitions:

Consciousness

The state of being aware of and able to think about one's surroundings, thoughts, and feelings.

Hypnosis

An altered state of consciousness or a psychological state of altered attention and expectation in which the individual is unusually receptive to suggestions.

Hypnosis

A trance-like mental state in which a person becomes highly suggestible and is able to focus intensely on a specific thought or memory, excluding any other thoughts.

Somniloquy

The act of talking during sleep, a type of parasomnia that can occur in any stage of sleep.