Informal Communication Either Positive or Negative, About Products, Attributes, Retailers

question 1

Multiple Choice

Informal communication either positive or negative, about products, attributes, retailers, or consumption experiences is called

• A) attribution theory.
• B) coercive power.
• C) word of mouth.
• D) group influence.

---

Definitions:

Differentiate Colors

The ability to distinguish between various hues and shades of colors.

Distinguish Faces

The cognitive ability to recognize and differentiate between individual faces, often considered a marker of social cognition.

Perceptual Organization

The process by which the brain pieces together sensory information to create a coherent picture of the environment.

Closure

The sense of resolution or conclusion at the end of an emotional or traumatic experience or relationship.