What Is Word of Mouth (WOM) and What Influence Does

question 38

Essay

What is word of mouth (WOM) and what influence does it have? What is the difference between endogenous WOM and exogenous WOM? Which type of WOM is preferred by marketers? Why?

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Definitions:

Comma-Separated Lists

A method of separating items in a list with commas, commonly used in programming for defining arrays or parameters, and in data formats like CSV.

Nested Loops

A loop inside another loop, used to perform repeated operations on multidimensional data structures.

Inner Loop

A loop that is nested within another loop, effectively operating as part of the outer loop's iteration process.

Input Data Validation

A process that checks and verifies the input data for correctness, completeness, and security before it is processed by the program.