The Phenomenon Whereby Brands with Smaller Market Share Have Fewer

question 24

Multiple Choice

The phenomenon whereby brands with smaller market share have fewer buyers who buy the brand less often is called

• A) double jeopardy.
• B) purchase frequency.
• C) attitudinal loyalty.
• D) the Pareto principle.

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Definitions:

Annual Return

This measures the financial gain or loss of an investment over a one-year period, expressed as a percentage of the investment's initial cost.

Investment

Items acquired with the hope that they will produce earnings or increase in value over time.

Annual Return

The percentage change in an investment's value over a one-year period, including dividends, interest, and capital gains.

Education Fund

A savings or investment account set aside for educational expenses, often with tax advantages, to support an individual's future education costs.