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Brand addiction is distinguished from other addictions, such as drugs or alcohol addiction, because
Recognition
The cognitive process of identifying and acknowledging something as previously seen, heard, or known.
Information-Processing Model
A cognitive framework that likens the mind to a computer and describes how information is acquired, processed, stored, and retrieved.
Relearning
The process of learning material or skills for a second time, often more quickly than the initial learning.
Information-Processing Model
A framework used to understand how humans think, reason, and learn, likening the mind to a computer.
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