Are Segmentation Strategies Useful? Imagine That You Are the Marketing

question 28

Essay

Are segmentation strategies useful? Imagine that you are the marketing manager for an aquarium. You are looking for ways to increase interaction and deepen relationships with visitors. After some research, you discover that two segments of patrons have very low levels of repeat visits and interaction while at the aquarium. The first segment consists of senior citizens, and the other consists of Latinx who speak little to no English. How would you build stronger relationships with those consumers?

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Definitions:

Net Seller

An entity or individual that sells more of a security, commodity, or product than is purchased over a specific time period.

Inferior Good

A category of products whose demand diminishes when consumer income rises, in opposition to normal goods.

Wage Rate

The fixed amount of compensation or payment provided to an employee by an employer in return for work performed, typically expressed per hour or year.

Utility Maximizer

An individual or entity that seeks to achieve the highest level of satisfaction possible from their consumption choices, given their resources.