Ample Evidence Suggests That Consumer Behaviors Are Largely Low Involvement

question 56

Multiple Choice

Ample evidence suggests that consumer behaviors are largely low involvement and a function of habit, dependent on what brands are familiar and

• A) attract attention.
• B) exclusive.
• C) readily available.
• D) distinct.

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Definitions:

Naturalistic Observation

A study technique where participants are watched in their natural settings without interference from the researcher.

Aggressive Behavior

Actions meant to harm or intimidate others, which can be physical, verbal, or psychological in nature.

Dependent Variable

The behavior under study in an experiment; it is expected to be affected by changes in the independent variable.

Independent Variable

In an experiment, the variable that is manipulated or changed by the researcher to observe its effects on the dependent variable.