Identify and Describe Two Notable Ways in Which Researchers Have

question 57

Essay

Identify and describe two notable ways in which researchers have created shopping experiences to suit the needs of the millennial.

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Definitions:

Lamborghini Dealer

A business authorized to sell and service Lamborghini vehicles, often offering a range of models and after-sales services.

Retailing Mix

The combination of factors including product, price, place, promotion, people, process, and physical evidence that retailers use to satisfy customer needs and influence their purchase decisions.

Target Market

A specific group of consumers at which a product or service is aimed, identified by demographics, interests, or other traits.

Retail Communication

The methods and channels a retailer uses to share information and engage with customers, including marketing, advertising, and in-store interactions.