What Happens When a Consumer Believes That It Is Morally

question 6

Multiple Choice

What happens when a consumer believes that it is morally acceptable to forget negative ethical information and makes purchases without considering the ethical implications?

• A) The wilfully ignorant memory effect
• B) Message-response involvement
• C) Passive learning
• D) The balance theory of attitudes

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Definitions:

Range

The difference between the highest and lowest values in a dataset, offering a simple measure of data spread.

Variance

A measure of the dispersion of a set of data points around their mean, indicating how widely the data values are spread out.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values, indicating how spread out the values are from the mean.

Contingency Tables

Statistical tables used to display and analyze the relationship between two or more categorical variables.