A _______ Will Often Choose a Brand Based on Simple

question 5

Multiple Choice

A _______ will often choose a brand based on simple decision criteria, such as price.

• A) trendsetter
• B) maximizer
• C) predictor
• D) satisficer

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Definitions:

Wilhelm Wundt

Considered the father of experimental psychology, he established the first psychology laboratory at the University of Leipzig in 1879, marking the beginning of psychology as a separate science.

Psychology Laboratory

A facility specifically designed for psychological research, experiments, and the study of human behavior and cognitive processes.

Mental-health Clinic

A specialized facility offering services and support for individuals with mental health disorders, including therapy, counseling, and medication management.

William James

An American psychologist and philosopher considered one of the leading thinkers of the late 19th century, known for his works on pragmatism and functional psychology.