Service Businesses Use Mystery Shoppers

question 30

Multiple Choice

Service businesses use mystery shoppers

• A) to get an accurate perspective on consumers' decision-making processes.
• B) because they want to make sure that consumers are motivated to buy high priced products.
• C) to ensure that they are consistently providing the appropriate level of service.
• D) because they increase consumer involvement by interacting with consumers face to face.

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Definitions:

Net Neutrality

The principle that internet service providers should enable access to all content and applications regardless of the source, and without favoring or blocking particular products or websites.

Federal Government's Stance

The official position or policy adopted by the national government on a particular issue.

Lack of Editors

A situation where there is an insufficient number of editors to review, refine, or correct written material.

Crowd-Sourced

Content or ideas gathered from a large group of people, typically via the internet.