Examlex
_______ involvement depends on some particular event or time in our lives.
Competitive Advantage
An advantage that a company has over its competitors, allowing it to generate greater sales or margins and/or attract & retain more customers.
Firm
A business organization, such as a corporation, partnership, or sole proprietorship.
Market Segmentation
The strategy of dividing a broad target market into subsets of consumers with common needs, preferences, or characteristics, to then target them more effectively.
Effectively Segmented
Refers to a market that has been divided into distinct groups of buyers with different needs, characteristics, or behaviors, which may require separate products or marketing strategies.
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