What Is Framing

question 8

Multiple Choice

What is framing?

• A) Helping consumers start the choice process by helping them focus on one product attribute
• B) How consumers judge something based on how similar it is to some stereotypical case
• C) The perspective from which the consumer considers the decision
• D) When consumers judge the likelihood of something happening based on how easy it is to remember similar events

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Definitions:

Internal Attributions

The process of attributing behavior to internal characteristics of the agent, such as personality, attitude, or effort.

Fundamental Attribution Error

The tendency to overemphasize personal characteristics and ignore situational factors in explaining others' behavior.

Social Psychology

The scientific study of how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.

Lazy

A lack of willingness to work or use energy; showing a dislike for physical or mental effort.