The Disconfirmation Paradigm Describes the Difference Between

question 9

Multiple Choice

The disconfirmation paradigm describes the difference between

• A) a product's utilitarian function and the consumer's subjective needs.
• B) a consumer's prepurchase expectations of the product's performance and the actual postpurchase experience.
• C) a consumer's self-concept and how it may be contradictory to some of the products that they purchase.
• D) the satisfaction levels of consumers who did thorough research before purchasing a product and those who did not.

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Definitions:

Carolina

Refers collectively or individually to the U.S. states of North Carolina and South Carolina, known for their historical significance in early American history.

New England Colonists

Early European settlers in the northeastern part of the United States, particularly noted for their role in establishing some of the first successful British colonies.

England

A country that is part of the United Kingdom, situated on the island of Great Britain.

King Philip's War

A conflict between American Indian inhabitants of New England and English colonists and their allies in 1675–78, one of the bloodiest wars per capita in U.S. history.