An Unplanned Purchase That Has Been Made Because of a Sudden

question 24

Multiple Choice

An unplanned purchase that has been made because of a sudden, powerful urge to buy the product with little regard to the consequences is called

• A) the disconfirmation paradigm.
• B) motivation to comply.
• C) value segmentation.
• D) an impulse purchase.

---

Definitions:

Sacrosanct Nature

The quality of being regarded as too important or valuable to be interfered with; often related to religion or tradition.

Chavín Iconography

Refers to the distinctive art style associated with the Chavín culture, an ancient pre-Columbian civilization in Peru, characterized by complex designs and symbolic imagery.

Andean Region

A geographical area in South America comprising the mountain ranges of the Andes and its surroundings, known for its rich indigenous cultures and histories.

Itinerant Missionary Priests

Priests who travel from one location to another, usually within a specific region, to spread their religious teachings and provide sacraments.