The _______ Impulse Occurs When Consumers Suddenly Make a Purchase

question 45

Multiple Choice

The _______ impulse occurs when consumers suddenly make a purchase to resolve a long-held conflict or desire.

• A) compensatory
• B) breakthrough
• C) accelerator
• D) blind

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Definitions:

Operating Assets

Long-term assets used in the operations of a business, including property, plant, and equipment, that generate income.

Net Operating Income

The profit generated from a company’s everyday business operations, calculated by subtracting operating expenses from revenue.

Minimum Required Rate

The lowest rate of return or discount rate acceptable for a project or investment to proceed.

Residual Income

Residual Income (RI) is the net income an organization generates beyond the minimum rate of return on its investments.