What Is Psychographic Segmentation

question 35

Multiple Choice

What is psychographic segmentation?

• A) Socially acquired needs and include the need for status, love, and affiliation
• B) A series of connections that consumers make that link product attributes to personal values
• C) A picture of the consumer based on activities, interests, and opinions
• D) The characters that represent people, personalities, or behaviors that are constant

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Definitions:

Class

A system of categorizing society into groups based on factors such as wealth, occupation, and social status, affecting individuals' opportunities and life outcomes.

Status Group

A segment of society that shares similar prestige or honor, distinguished by their lifestyle, affiliation, or lineage, influencing social hierarchy.

Social Rank

A position within the social hierarchy of a society that is determined by factors like wealth, occupation, education, gender, age, and race.

Taste

Refers to the individual preference or inclination towards certain experiences, such as flavors, fashion, art, or literature.