Some Experts and Consumer Advocates Contend That Greater Amounts of Choice

question 2

Multiple Choice

Some experts and consumer advocates contend that greater amounts of choice lead to

• A) discomfort and confusion.
• B) brand loyalty.
• C) the disconfirmation paradigm.
• D) compliance.

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Definitions:

Serotonin

A neurotransmitter important in the regulation of mood, anxiety, and happiness, among other functions.

Major Mood Swings

Significant fluctuations in emotional state that can impact an individual's behavior and perception.

Dopamine

A neurotransmitter in the brain that plays a key role in reward, motivation, memory, attention, and even regulating body movements.

Crystallized Intelligence

The ability to use skills, knowledge, and experience. It does not correlate with cognitive speed but increases with age.