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Why Do Marketers Use Celebrities as a Way to Increase

question 39

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Why do marketers use celebrities as a way to increase brand involvement? What are the advantages of using celebrities to promote a brand? How does a brand choose a celebrity to work with? What role does social media play in this relationship?


Definitions:

Anxiety

A psychological condition marked by intense apprehension, nervousness, or dread that significantly disrupts everyday functions.

Physiological Signs

Observable or measurable indications of the body's condition or response to environmental or internal stimuli, often related to health status.

Patient's Anxiety

The state of worry, nervousness, or unease that a patient may experience, often relating to their health, treatment, or hospital stay.

Respiratory Therapist

A healthcare professional specialized in the treatment, management, and care of patients with breathing or other cardiopulmonary disorders.

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