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Describe two types of impulse purchasing and provide examples of how a marketer can use them to encourage consumers to purchase their products.
Seconal
A brand name for secobarbital, a barbiturate drug used as a sedative and hypnotic medication.
Morphine
A powerful opiate analgesic drug derived from the opium poppy, used to relieve severe pain.
Narcolepsy
A sleep disorder characterized by uncontrollable episodes of falling asleep during the daytime.
Sleep Terror
A sleep disorder causing feelings of panic or dread, typically occurring during the first hours of stage 3-4 non-REM sleep and often remembered only partially.
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