Which Theory Suggests That Consumers Seek Balance Between Themselves, an Attitude

question 37

Multiple Choice

Which theory suggests that consumers seek balance between themselves, an attitude object, and some other important person or object?

• A) The functional theory of attitudes
• B) The theory of planned behavior
• C) The balance theory of attitudes
• D) The theory of reasoned action

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Definitions:

Gender-Variance

The condition or state of exhibiting behaviors, attitudes, or appearances that do not conform to the expectations of one's society or culture based on biological sex.

Vaginismus

A sexual dysfunction disorder where there is involuntary contraction of the vaginal muscles, making sexual intercourse, insertion of tampons, or gynecological exams painful or impossible.

Dyspareunia

Painful intercourse, which can have both physical and psychological causes.

Squeeze Technique

A method used to help men with premature ejaculation by squeezing the penis's head to reduce arousal, developed as part of sex therapy.