Which Model Describes a Process by Which Consumers Think About

question 2

Multiple Choice

Which model describes a process by which consumers think about and mentally process communication messages?

• A) Expectancy-value
• B) Elimination-by-aspects
• C) Ego defensive
• D) Elaboration likelihood

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Definitions:

Ego Control

is a psychological concept regarding the regulation or restraint of impulses, desires, or emotions by the ego.

Endogenous Opioid System

A complex neural system in the body that includes neurotransmitters and receptors, playing a key role in pain modulation, stress response, and emotional regulation.

Borderline

Often used to describe a personality disorder characterized by instability in moods, behavior, self-image, and functioning.

Irresponsible

Demonstrating a lack of consideration for the consequences of one's actions, particularly in terms of obligations or duties.