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Visual representations of the marketplace from the customer's perspective are called
Endorphins
Neurochemicals produced in the brain that act as natural painkillers and also boost feelings of pleasure or well-being.
ACh Agonists
Substances that mimic or enhance the action of acetylcholine, a neurotransmitter involved in muscle activation and several brain functions.
Adrenal Glands
Endocrine glands located above the kidneys that produce various hormones, including adrenaline and cortisol, which help control blood sugar, burn protein and fat, react to stressors, and regulate blood pressure.
Acetylcholine
A neurotransmitter in the brain and body involved in many functions including muscle activation, heartbeat regulation, and memory formation.
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Q55: In consumer research, the decision-making process starts