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Corporate Vertical Marketing Systems
A structured form of marketing system in which a single corporate entity controls the entire process of product or service delivery, from manufacturing to retail.
Backward Integration
A business strategy where a company acquires or merges with its suppliers to control the supply chain and reduce costs.
Supply Sources
Origins or providers from which goods or services are obtained, including manufacturers, wholesalers, or distributors.
Retailer-sponsored Cooperative
A group of retailers that pool their resources together for joint purchasing, marketing, or other business operations to increase competitive advantage.
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