Examlex
Matrilineal descent is an inheritance that is traced through the female line.
Diversified Market
A market strategy that involves a company extending its reach into several different lines of business in an effort to reduce risk.
All-benefits Approach
A marketing strategy that emphasizes communicating all the benefits of a product or service to potential customers to influence their purchasing decision.
Value Proposition
A statement that summarizes why a consumer should buy a product or use a service, highlighting the unique value it provides.
Resonating-focus CVP
A customer value proposition that strongly aligns with and appeals to the customers' needs and expectations, creating a significant impact.
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