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On a __________ level, users hit Like to communicate "I agree with your post" or "I found that amusing." On a __________ level, it can mean "I support you," "I appreciate you," or even "I'm sorry."
Maslow's Hierarchy
A theory in psychology proposed by Abraham Maslow, suggesting that people are motivated by five basic categories of needs: physiological, safety, love, esteem, and self-actualization, in that order.
Herzberg's Motivation-Maintenance Theory
A theory suggesting there are two factors that influence an employee's motivation and satisfaction: motivators and hygiene factors.
Grit
A psychological trait based on an individual's passion for a particular long-term goal coupled with a powerful motivation to achieve their respective objective.
Characteristics
Traits or attributes that distinguish individuals, objects, or phenomena from each other.
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