Examlex
Why does the textbook use the term "communicator" rather than sender and receiver?
Laggards
A term used in diffusion of innovation theory to describe individuals or groups that are last to adopt new technologies, products, or innovations, often due to skepticism or traditional values.
Continuous Innovation
The ongoing process of making regular, incremental improvements or updates to products, services, or processes.
Persuasiveness
The ability to convince others to change their beliefs, attitudes, or behaviors through argumentation or appeal.
Compatibility
The degree to which two or more elements are able to exist or work together without conflict.
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