A Call in Which the Initiator of the Marketing Communications

question 11

Multiple Choice

A call in which the initiator of the marketing communications is the customer is referred to as __________.

• A)proactive telemarketing
• B)reactive telemarketing
• C)aggressive telemarketing
• D)responsive telemarketing

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Definitions:

Primary Reinforcement

A stimulus that is inherently rewarding, satisfying a biological need or desire, such as food, water, or shelter.

Continuous Reinforcement

A type of learning in which a desired behavior is reinforced every time it occurs, leading to faster acquisition of the behavior.

Intermittent Reinforcement

A conditioning schedule where a behavior is reinforced only some of the time, leading to more resistant and persistent responses.

Primary Reinforcement

A naturally rewarding stimulus, such as food or water, that satisfies a basic biological need and hence reinforces a behavior directly.