________ Is a Databasedriven Interactive Process of Directly Communicating with Targeted

question 3

Multiple Choice

________ is a databasedriven interactive process of directly communicating with targeted customers or prospects using any medium to obtain a measurable response or transaction via one or multiple channels.

• A)database marketing
• B) direct marketing
• C) mass marketing
• D)affiliate marketing

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Definitions:

Motivation Theory

A concept that explains what drives individuals to initiate, direct, and sustain behaviors to satisfy their needs and goals.

Organizational Climate

The collective attitudes, values, and standards of behavior that characterize the atmosphere of an organization and affect its members.

Feedback

Information provided about reactions to a product, a person's performance of a task, etc., used as a basis for improvement.

Job Enrichment

Enhancing a job's design by adding duties and responsibilities that increase the employee's satisfaction and motivation, often by incorporating more meaningful tasks.