_____ Provide Marketers with the Ability to Segment Consumers According

question 22

Multiple Choice

_____ provide marketers with the ability to segment consumers according to their online activity.

• A)Tags
• B)Cookies
• C)Clicks
• D)Surveys

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Definitions:

Vendor-Managed Inventory

A business model where the supplier takes responsibility for managing inventory levels for the retailer.

Solectron

A former global electronics manufacturing company for original equipment manufacturers that was acquired by Flextronics International Ltd. in 2007.

Materials Handing

A field concerning the handling, control, and storage of materials and products throughout manufacturing, warehousing, distribution, consumption, and disposal processes.

Supply Chain

The sequence of processes involved in the production and distribution of a commodity.