To Calculate Whether a Marketing Test Met the Allowable Margin

question 2

Multiple Choice

To calculate whether a marketing test met the allowable margin in terms of cost per order, you would:

• A)multiply the variable costs by the number of orders received
• B)divide the costs of the test by the number of orders received
• C)divide the total revenues by the marketing costs
• D)divide the total revenues by the number of names on the list used

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Definitions:

Sensory memory

The shortest-term element of memory, where sensory information is retained for a very brief period, allowing it to be processed further into short-term or long-term memory.

Prospective memory

The component of memory tasked with the responsibility of recalling a predetermined intention or performing a planned action at a future date.

Implicit memory

Unconscious memory uses past experiences to remember things without thinking about them.

Autobiographical memory

The aspect of memory that involves the recollection of personal experiences and events in one's life.