A Segmentation Tool Used by Direct Marketers to Associate Latitude

question 27

Multiple Choice

A segmentation tool used by direct marketers to associate latitude and longitude coordinates with street addresses is _____.

• A)Global Positioning System
• B)ZIP codes
• C)Census Data
• D)Tracking Numbers

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Definitions:

Non-interest-bearing Note

A financial instrument or loan that does not accrue interest over its life, meaning the borrower repays only the principal amount.

Actuarial Information

Data related to evaluating risks and determining rates or premiums in the insurance and finance industries, based on statistical analyses.

Conversion Privilege

A feature of certain securities that allows the holder to convert them into a different type of security, typically shares of the issuing company's stock.