To Calculate Whether a Marketing Test Met the Allowable Margin

question 2

Multiple Choice

To calculate whether a marketing test met the allowable margin in terms of cost per order, you would:

• A)multiply the variable costs by the number of orders received
• B)divide the costs of the test by the number of orders received
• C)divide the total revenues by the marketing costs
• D)divide the total revenues by the number of names on the list used

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Definitions:

Long Steel Futures

Financial contracts to buy steel at a predetermined price at a specified time in the future, often used as a hedge against price fluctuations.

Shorting Index Futures

A strategy involving selling index futures contracts in anticipation of a decline in the index's value to profit from falling market prices.

Foreign Currency

The currency of another country that is required to conduct foreign trade and business transactions.

Futures Contract

A legal document that obligates parties to buy or sell a commodity at a price determined in advance, on a specified future date.