If You Are Creating a Direct Mail Campaign, a Lift

question 1

Multiple Choice

If you are creating a direct mail campaign, a lift can ______ the mailing quantity needed (via selectivity) and ______ the overall response rate.

• A)increase/increase
• B)decrease/impair
• C)decrease/increase
• D)help/help

---

Definitions:

Denial

A psychological defense mechanism where an individual refuses to accept the reality of facts or feelings, to avoid dealing with uncomfortable emotions.

Projection

The psychological process of attributing one's own thoughts, feelings, or motives to another person or object.

Suppression

A form of emotion regulation that involves inhibiting emotion-expressive behavior.

Psychoanalytic Perspective

Is a theory and therapeutic approach developed by Sigmund Freud that emphasizes unconscious psychological processes in shaping feelings, thoughts, and behaviors.