In Direct Marketing, Good Copy Conveys _____

question 25

Multiple Choice

In direct marketing, good copy conveys _____.

• A)advantages
• B)customer needs
• C)benefits
• D)features

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Definitions:

Linguistic Comprehension

The ability to understand spoken or written language.

Fluency

The ability to express oneself easily and articulately, especially in speaking or writing.

Symbols

Objects, figures, or markings used to represent ideas, concepts, or actions.

Language

The systematic, meaningful arrangement of symbols, which provides the basis for communication.